Small Business Marketing Blog

In-depth articles and resources to help your
small business become unstoppable.

How to Get Glowing Online Reviews for Your Services Business

Online reviews are one of the most important and difficult challenges that a service business has to contend with. There are actually only a few industries like restaurants and hotels ...
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4 Ideas to Improve Any Small Business with The Right Tech and Tools for Today’s Markets

It is important for every small business to have the right tools to ensure growth and be competitive. Today, small businesses have so much technology and tools available that is ...
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How to Improve Dwell Time and Make Google RankBrain Like You

In my last two posts, I've given you an introduction to Google RankBrain and told you more about it's first ranking factor, click-through rate. In this post, I'm going to ...
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How to Increase Click-Thru Rate (CTR) so RankBrain Likes You

In my last post, I gave you an introduction to Google RankBrain and explained how it's being utilized to determine your page rank in a search result. If you missed ...
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Organic Local SEO is Rooted in Local Content

Marketing for a local business is a complex balance between internet visibility and a tight focus on local markets. At one time, you need to show up at the top ...
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What is Google RankBrain and How Does it Impact Your Search Position?

In 2017 Google said that RankBrain was their third most important ranking factor.  Going into 2018 we can expect them to continue fine-tuning it and relying on it more for ...
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Six Mistakes to Avoid When Responding to Negative Online Reviews

Running a business does not automatically mean that you automatically know everything there is to know about digital marketing. Even your marketing team or online community manager doesn't have all ...
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How to SEO Your Local Contractor Website from Start to Finish

Optimizing your website for search engines is a simple process once you understand it, and isn't as technical as the common acronym makes it sound. Like any project, you gather ...
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10 Web Design Tips for Brick-and-Mortar Businesses (Part 2)

Welcome back to the second half of our two-part article on web design tips geared specifically for small to medium local businesses. While the vast majority of website tips available ...
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10 Web Design Tips for Brick-and-Mortar Businesses (Part 1)

While nearly every business on the planet is expected to be online these days, let's face it. There is a big difference between the website needs of a high-volume SaaS ...
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7 Tips to Build a Localized Social Media Brand

You might have heard: social media marketing is no longer truly optional. For businesses of any size to successfully reach and engage their audience, a presence on networks like Facebook ...
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The Basics of Digital Advertising for Local Businesses

In recent years, we have seen traditional advertising take the backseat for modern technology. Traditional media companies are now switching their direction and adopting digital, but why? Because there is ...
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